Random Riff's primary goal was to increase subscribers by creating personalized and engaging emails that people couldn't help but share.
Invitations were sent to current subscribers, where they were prompted to visit a landing page to choose what environment they would like to travel in, and to fill in corresponding exclamations and word suggestions—Mad-lib style. Once complete, they were asked to check their email to see their finished story generated with the dynamic form content. Completed stories were compiled and voted upon to choose winners based on creativity and humor.
